After many leaks, delays, shows, and speculations, the Tata Altroz seems like it’s finally going to break the cover in December of this year, music to the ears of gearheads across the nation, who have been eagerly awaiting the launch of this car since August, and even before that. The reason for this pushback is because Tata wanted the cars to apparently be BS6 compliant right out of the gate, which is why they made the launch far closer to when the new emission laws come in as mandated by the Government of India. However, there are a lot of things which need to be cleared up about the Altroz, here are a few.
To read about the Pixel 4 not being launched in India, click here
What is Tata Altroz?
The Tata Altroz is the newest motor vehicle from the Tata group. It will be positioned above the Tiago in their hatchback lineup, and is a hatchback itself. This premium hatch will see a new body, built on the Impact 2.0 design language. This is the very same design language seen on the current Tata Harrier, and which will also be seen on the Tiago, Tigor, and Nexon facelift, all of which we will be seeing very soon. This premium hatch will feature a host of premium features, as expected, such as a flat bottom steering wheel, a touchscreen infotainment system, divider between two front seats, as well as automatic transmission options being available. Additionally, the exterior body of the new vehicle is very attractive, sporting LED lamps in tests, as well as a swooping body line, making it seem very modern and futuristic at the same time.
What Will the Altroz Compete With?
While the Tiago competes with the Santro, and Wagon R in the budget segment, the Altroz has some competition of it’s own. The Altroz, being in the premium hatchback segment, will be competing directly with the likes of the Maruti Suzuki Baleno, Hyundai Elite i20, Honda Jazz, and Volkswagen Polo just to name a few. Generally, this class of vehicle costs between INR 7L and INR 11L, so it’s more than likely that Tata’s newest offering will fit the bill when it comes to pricing at least.
Will the Altroz Succeed?
This is really a difficult one, but the premium hatch segment is surely one of the biggest and most lucrative in all of India. After all, these are the cars you see most often on the road anyways, and Tata’s strategy of putting in features from an entire segment higher, in order to undercut the competition has served them flawlessly so far, and it’s difficult to see why the very same won’t be true with the Altroz. Additionally, the Altroz will come with BS6 compliant engines out the gate, making it a fantastic choice for new buyers, certainly better than the others, which might take a month or two in order to re-adjust to the newest emission norms from the Indian government. Based on these factors, yes, the Tata Altroz will see success, as most Tata cars do, but only time can tell the true story.